Authentic Real Estate Marketing: Creating infectious videos

Helping real estate professionals generate business by improving their online marketing

Creating infectious videos


h/t Ubertor
19 commentsDustin Luther • April 07 2008 05:04AM

Comments

Watched your video before breakfast--"girl poops in hot tub" was just enough to make me diet today- lol
Posted by Debra Gambill Realtor, N.C. / S.C (Weichert Realtor's Southern Coast) about 1 year ago
Dustin, what a great tutorial. Too bad we didn't have that before the contest. I have seen many videos on RE and you are right, they are mostly TOO long and Boring. I can't imagine a consumer watching a 10 plus minute video on a house tour, when they are use to 60 sec VT. Now IF they liked that particular home and there was a longer video I'm sure that they would watch the WHOLE thing, but only if they had already been grabbed my the VT. I like the viral part of this and how to spread the word.  Good fine ! 
Posted by Missy Caulk-Ann Arbor- Realtor(R)- Ann Arbor Real Estate (Keller Williams-Ann Arbor) about 1 year ago
"Send it to your friends with boring jobs".  :)
Posted by Sarah Cooper (Real Estate Shows) about 1 year ago
Oh my gosh this is really great.  Time to bookmark for sure.  
Posted by Karen Moorhead Ann Arbor Area Real Estate (Keller Williams Realty) about 1 year ago
Awesome work on the video! Mr. Luther!
Posted by Toby Boyce, MBA, Delaware Ohio (Keller Williams Consultants Realty) about 1 year ago
Dustin, WOW, so much to learn as it is. Now throwing in the vblog learning curve.
Posted by Frank Rubi Kenner/Metairie LA Real Estate (Frank Rubi Real Estate Licensed in Louisiana) about 1 year ago

Okay...that's the "Andromeda Strain" of viral!  My eyes! My eyes!  Were there subliminal messages in that video?  ...I have a strong urge to contact the producers of that video and pay them LOTS and LOTS and LOTS of money!

Hi Dustin!  :  )

Posted by Deborah Burns ~ Seattle Real Estate Agent (Realty Executives -BRIO) about 1 year ago

Debra: There's definitely a few pieces of raw footage in that video.  :)

Missy: I don't think anyone really expects a real estate video to go completely viral, but it is fun to think outside the box (or should I say the "Rain") about the potential for videos to reach an incredibly huge audience!

Sarah, Karen, Toby, and Frank: Definitely fun stuff!  I'm glad you enjoyed it! 

Deborah: I'm thinking something similar... Maybe they had a subliminal message to repost their video!  ;) 

Posted by Dustin Luther (4Realz.net) about 1 year ago
Well now...I now have a few ideas. 

I totally think a real estate recruiting video can be viral.

I've got some planning to do.  Thanks for the tips.  I really enjoyed this.
Posted by Jessica Wynn Horton (Jessica Horton & Assoc.) about 1 year ago
Great work here.  I have a few new things to share.  thanks again.
Posted by Pam Winterbauer ~ 2006 REALTORĀ® of the Year (Windermere Welcome Home) about 1 year ago
Jessica & Pam: Definitely lots of ideas in the video... It's definitely fun to think about how one could go truly viral.  :)
Posted by Dustin Luther (4Realz.net) about 1 year ago

Wow Great Video - I'm going to have to send that link to everyone I know ;)

Does anyone have good examples of real estate videos that have gone viral? I think the Real Estate Zebra videos have and I would guess that most folks have seen 1000 Watts "I am not a lead". Are there others we should know about?

Posted by Geordie Romer, CRS, e-PRO (Windermere Real Estate / NCW) about 1 year ago

You mention two great videos, but I'd say that neither of those really went viral outside of the RE.net community.    

In many ways, you have to look to the bubble bloggers to see real estate videos gone viral... The roller coaster video for example has almost 300,000 views  (The Zebra video is just under 11,000 by comparison).   Or better yet, the Kramer rant has 1,600,000 views!!!

Posted by Dustin Luther (4Realz.net) about 1 year ago
OMG, I am laughing so hard right now.  Ya'll rEally should try watching this with the mute button on, lol!
Posted by Marlene Scheffer, Realtor to Kitsap County, WA (Realty Station) about 1 year ago
I love it... the mute button adds a whole new dimension! 
Posted by Dustin Luther (4Realz.net) about 1 year ago

Hi Dustin, just a reminder to let me know when your classes become viral and I can catch you close to NC.

  

Posted by Susie Blackmon-Maggie Valley Waynesville Horse Person/NC Broker/Realtor (Susie Blackmon LLC) about 1 year ago

Fantastic.  Thanks for sharing.  When and where is your next seminar?

Posted by Brian Horan (Realtor.com) about 1 year ago

Thanks!

The next event will be in Pasadena on May 30th

Posted by Dustin Luther (4Realz.net) about 1 year ago

Naples FL Marketing

Great stuff!

Posted by Elayna Fernandez - Marketing Expert - Naples FL (Designed 2 Impress, Inc.) about 1 year ago

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