Authentic Real Estate Marketing: 4RealzEd Day 23: Inserting Widgets into Your Blog

Helping real estate professionals generate business by improving their online marketing

4RealzEd Day 23: Inserting Widgets into Your Blog

[Head's up: The email for Day 24 had a link to this post instead of to the correct post. Go here for Day 24]

A widget is simply a bit of code that you can add to your site to add extra functionality. They can be a great way to add some life to your blog and the widgets available to real estate professionals are seemingly unlimited. Today, I'm going to give you a two example of widgets that you can easily embed in your blog.

Example 1: YouTube

Let's say you found a video on YouTube of your community that you wanted to feature on your blog. Just about every YouTube video includes an "embed code" that automatically creates a widget you can put on your website. Here are the steps for adding a YouTube widget to your blog:


  1. Find a video you want to use. For this example, I've chosen this video about Calabasas.
  2. On the YouTube page, there is a box directly to the right of the video that should include a section of called "embed". You need to copy that code.
  3. Begin writing a new blog post. (see yesterday's example)
  4. Click on the tab that says "HTML." (When writing a post that includes a widget, you'll need to switch to "HTML" mode, but you don't really even need to know what this means at this point... The standard option "WYSIWYG" stands for "What You See Is What You Get" and it much closer to using Microsoft Word, while the HTML option lets you use more advanced features. )
  5. Paste the code (copied in step 2) into your blog entry
  6. Under the "Visibility" section, select "Draft"
  7. At the bottom of the screen, click "post blog entry".

Because you selected Draft mode before saving, the post will ONLY be visible to you... and when using a widget for the first time, I always recommend saving it as a draft first so that you can see if the widget works as expected before you post it live!

Here's the result of those seven steps:

For today, I highly recommend you search YouTube for your community name and look for a video that you can post to your ActiveRain blog! You might be surprised at just how many community videos are up on the site!

Example 2: Altos Research

Another great widget to embed is the Altos Research widget. Here's an example of using one of their widgets to start a discussion on your blog about local market conditions. (Note: Purely in terms of price, the Calabasas market seems to be doing just fine lately!)
Prices for CALABASAS
In terms of inserting the widget, the steps are just the same as the YouTube example, except in Step 2, use the code you get on this page instead of the YouTube embed code.

To get an idea of how others are using Altos Research widget, check out the 3 Oceans blog by Keven Boer where he throws rotating market stats into his sidepanel, as well as uses the widgets as a basis for relevant blog posts.

It's also worth noting that as part of the sponsorship, Altos research is giving a special offer for 4RealzEd attendees. If you attended 4RealzEd, then they will give you your first Altos Research report (MUCH more than a widget!) to take to your next listing presentation free. It's hard to beat free, especially when the product could make the difference between you NOT ONLY getting the listing, BUT educating the home owner so they list their home at a realistic price. Just email Scott (, mention that you attended 4RealzEd and he'll set you up!

Comment balloon 11 commentsDustin Luther • May 21 2008 06:01AM


Hi Dustin, I contacted Altos for a widget for Ann Arbor, they didn't have Ann Arbor listed. Since A2 is 24 miles surrounded my reality, the ones near me were not accurate. But, had a lovely conversation with them and the guy I spoke to spoke highly of you. Anyway they are gathering the data now, so hopefully it will be up soon. Forgive me, it's too early and I forgot his name, Need more coffee. See ya at Inman !

Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) over 11 years ago

Thanks for stopping by Missy.   You were probably speaking with Scott.  He's a really good guy and I'd happily return the favor of speaking highly of him any time.  Altos has been expanding to new markets on a pretty regular basis so hopefully they'll hit your area before too long!

Posted by Dustin Luther ( over 11 years ago

I am bookmarking this post thanks for the great info

Posted by Charlie Ragonesi, Homes - Big Canoe, Jasper, North Georgia Pros ( over 11 years ago

Dustin, this post is one of the better ones including my own post, that i have read here lately. Thanks for sharing. I did what you said and youtube blew me away. So of the events locally that I post about where there. Some time you just don't see the trees....

Posted by Frank Rubi, (Frank Rubi Real Estate, LLC) over 11 years ago
Dustin, Thanks, I now have an idea for a nother video blog!!! -Ted
Posted by Ted Mackel, Simi Valley Real Estate Agent (Keller Williams Realty Simi Valley) over 11 years ago
Dustin, this is as easy as 1,2, 3. Or should I say 1 through 7? :-)
Posted by Irina Netchaev, Pasadena CA Real Estate (Pasadena Views Real Estate Team, Inc.) over 11 years ago

Glad to see you guys are enjoying this post!  ;)

Posted by Dustin Luther ( over 11 years ago

So, I can add video, but I can't do links like I could under the other tab - there was no chain link up at the top.  Is there a way to do both in the same post?

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) over 11 years ago
Thanks for the information this will come in handy is the future
Posted by Jerome (Jerry) Donahue (Prudential McHugh Realty) about 11 years ago

thanks Dustin --just getting started, and the info was helpful.  Plus I could find it through the search - what is a widget!

Posted by Alexsandra Stewart, Broker - Portland Oregon Real Estate (Remax equity group) about 11 years ago

Hi Alexsandra... A widget is simply a tool that allows you to put information from one website onto another.   For example, in this post I have a YouTube widget that displays a YouTube video, as well as an Altos Research widget that displays market conditions for calabasas.

Posted by Dustin Luther ( about 11 years ago

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