Authentic Real Estate Marketing: Did you know you're a radio host?

Helping real estate professionals generate business by improving their online marketing

Did you know you're a radio host?

I've been running two radio shows for a while now and I thought I'd share my expience with the AR community because this really is something that just about any agent can do to generate rediculous local traffic and great inbound links from local community sites.

The first show I run is through Rain City Guide and I call it Rain City Radio.  For this site dedicated to the Seattle real estate market, I invite local community members, predominately local bloggers, to talk about their websites, their neighborhoods, and generally explore the influential people in my online community.

The second show I run is through and I call it the 4realz Roundtable.  On this show, I've invited a who's who of online real estate technology to talk about issues that we think will be helpful to real estate professionals.   I've been running shows on topics like marketing real estate with videos, using technology to help your seller clients, and getting value out of social networks.

Both shows are targeted at providing a regular and interesting conversation with the communities I want to reach...  And thanks to the fact that the popularity of each show grows each week, I'm getting wonderful content, engaging my community and earning a stream of relevant inbound links on a regular basis.

And best of all, the cost for running my own radio shows is almost negligible. Both shows are run through a free service called TalkShoe, which manages all the tough stuff like setting up a conference call line, enabling an associated chat and distributing your recorded shows to podcast sites like iTunes.  The cost really is minimal. My only financial investment to run my own radio show was to buy a $14 headset from radio shack. (I don't see the exact model I bought on their website, but it was something like this)


If you start to get a reputation as someone running an interesting show, the conversations (and the guests!) just keep getting better.   For example, in just under 6 weeks, the 4realz Roundtable is now at a spot where I'm going to be hosting a conversation with Lawrence Yun tomorrow.   Lawrence Yun is the Chief Economist for the National Association of REALTORS and will be speaking about how the bank failures and troubles at Freddie Mac/Fannie Mae are likely to affect the real estate industry.   It will be a fascinating conversation where I'm sure I'll learn a ton of great information!  (You will too if you join us!)   

And from a website owner point of view, having worked up to having top-notch guests mean I not only get a weekly bump in traffic to my site, but I inevitably "earn" some great inbound links!

If you're active enough in your community where you think you could bring interesting guests to your blog on a regular basis, I highly recommend that you make the plunge and try hosting your own radio show!  And if you want to take part in tomorrow's show with Lawrence Yan, then you can listen to the show by clicking the play button on the purple widget on my sidepanel starting tomorrow at 5pm!

(By the way, if you use this widget tomorrow @ 5pm to click through to the 4realz Roundtable TalkShoe page, you'll also be able to take part in the associated chat!   I use the chat extensively to get inspiration for additional questions to ask the host, so I highly encourage you to try it out!)

And finally, you might have hear of these types of shows being called "podcasts".   Personally, I like to use the word radio show because I find people take it more seriously and as far I your listeners will care, they really are the same thing! 

Comment balloon 35 commentsDustin Luther • July 17 2008 11:59AM


Hi Dustin, will try to listen in tonight as I'd love to hear what 'he' says.  Getting ready for SF trip.  I want one of Guy Kawasaki's gift bags.


Posted by Susie Blackmon, Ocala, Horses, Western Wear, Horse Farms, Marketing about 11 years ago

That's awesome to hear you're making the trip to SF!   It should be a blast!  

(I spent a good amount of time today working on my presentation and I'm feeling really good about it!)

Posted by Dustin Luther ( about 11 years ago

Hi Dustin,

I've been meaning to ask for the whereabouts of an archive of previous roundtable shows ... and then I clicked on your 4realz Roundtable TalkShoe page link, and there it is near the bottom of the page.....  Now I can catch the shows I missed....

Posted by Cheryl Johnson about 11 years ago

Dustin, I have been following this in my rss feed to your web site. Really busy but I will definately look into it after Inman. Wouldn't ya know, I'd get real busy before leaving and finishing that last makeover2takeover assignment. I like to shrink the radio shows down in my trey and listen while I work. WOW already an interview with Laurence, that is quite a coop. (or is it scoop)

Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) about 11 years ago

Cheryl:  Because I'm using for the backedn of 4realz, they also make it quite easy to post play a podcast directly from a blog post, so you can also listen to the inteviews on any of the blog posts I mentioned!

Posted by Dustin Luther ( about 11 years ago

Thanks Missy!   Letting your listeners listen to a radio show when they want, where they want, is definitely one of the greatest benefits of publishing an internet-based radio show!

Posted by Dustin Luther ( about 11 years ago

That's sounds great! I am actually jouned toast master a couple of month ago to improve my public speech.

I am dreaming about being on radio! Still some work ahead but I have faith!

Posted by Stephanie Perrault, Realtor Associate (Coldwell Banker Residential Brokerage) about 11 years ago

I might have known Missy would have beat me here, she's on top of all new good things. Great post and ideas Dustin, I will listen to yours and see how you do it....I will be the next Rush in Akron, Ohio.

Posted by David M. Childress, I would love to be your Realtor® in Akron Ohio! (Howard Hanna Real Estate Services) about 11 years ago


What fantastic information. Thank you so much for sharing. Coming from a time before computers, I have seen such unbelievable changes, it is so hard to keep up, but I will. Thanks again.

Posted by Fred Chamberlin, Oak Harbor/Whidbeynulls, #1 Experienced FHA Mortgage Consultant (Guild Mortgage Co - Oak Harbor WA) about 11 years ago

I have several $14 headsets sitting around lightly used.  I finally bought the $28 headset and -- what a difference a few dollars makes.


Posted by Bill Austin (East Valley Living) about 11 years ago

Great way to bring a community together!

Posted by ama hender about 11 years ago

This was wonderful to read today. I finally did a radio show yesterday that will be broadcast on this saturday. It was scary to do the first one but I know I can do better next time. Thanks for writing how we can host our own show. Maybe that is next for me.

Posted by Lizette Fitzpatrick, Lizette Realty, Lexington KY MLS - Kentucky Homes (Lizette Realty - Richmond KY) about 11 years ago

I've listened to several of your broadcast and they are definitely worth  the time, the sharing has been incredible!

The platform is really cool.  Are you using the commercial version with ad suppression?    I guess an agent would be considered selling a service and need the commercial version, but it is a little vague.  Of course we could agure that itdepended on the topic of the conversation, I suppose.

Posted by Michelle DeRepentigny, Broker Athens, GA (Success Realty) about 11 years ago

Stephanie:   You might be surprised just how easy it can be!  ;)   It just requires that you make the jump!

David:  uh oh... Does Akron really need another Rush?  

Fred:  You've touched on one of my favorite parts of running a website/blog.   When we become our own publishers, we can throw traditional limitations out the window!

Bill:  I was actually thinkin of buying a fancy headset now.   I'm sufficiently addicted that I think it is time to upgrade the quality of the show!

Amanda: Thx!

Lizette: Where is your show going to be published?   Was it an internet radio show or a traditional radio show?

Michelle: I'm just using the free version of the software...     You can sign up to put ads on your show (and get paid for it), but I don't see a need for that.

Posted by Dustin Luther ( about 11 years ago

You are going to drag me kicking and screaming into podcasting internet radio.  I got dragged into video... now this. 

Posted by Lane Bailey, Realtor & Car Guy (Century 21 Results Realty) about 11 years ago

Watch out Lane... It's definitely addicting!  ;)

Posted by Dustin Luther ( about 11 years ago

You are really thinking outside the box on this idea.  How do you get people to listen to your radio shows?

Posted by Robert Machado, CPM MPM - Property Manager and Property Management (HomePointe Property Management, CRMC) about 11 years ago

Robert:  The best way I've found to get people to listen is to invite people to take part in your show.   With Rain City Guide, I've wanted to get the people interesting in local neighborhood issues to listen, so I've invited the local neighborhood bloggers to be on the show.  The result is that those bloggers write about their appearences and the people they reach also learn about my show!    Almost identical logic with the 4realz Roundtable except I've wanted to reach out to people within the real estate technology and marketing space...

Posted by Dustin Luther ( about 11 years ago

Haviong participated on a couple fo Dustin's shows, I can say that they are *very* informative, and a ton of fun to be on!

Posted by Jay Thompson (Zillow) about 11 years ago


Great show today! Very cool! :-)

I only caught the tail end but Yun came off to me as very candid.

Posted by Bob Stewart, ActiveRain Ambassador (ActiveRain) about 11 years ago


Now this is an interesting post. The idea is of course great, but setting up the whole thing doesn't seem to be that complicated or costly. I can see how it could be done in the mortgage realm, too. Worth considering.

Posted by Esko Kiuru about 11 years ago



This sounds like an interesting marketing idea to add over time.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) about 11 years ago

Congrats on the quick growth of your show, Dustin! Sounds like we may hear you broadcasting from one of the political conventions or the next G8 Summit. I'm going to pass this post along to my broker; he's already doing a weekly video broadcast, and this will spark some ideas.

Posted by John Novak, Henderson, Las Vegas and Summerlin Real Estate (Keller Williams Realty The Marketplace) about 11 years ago

Jay, Bob, Esko, Christine, and John:   I've definitely been enjoying the radio shows, so glad to see others find it interesitng/helpful!

Posted by Dustin Luther ( about 11 years ago

Awesome idea - thanks Dustin. I am a user of your 4Realz information and it's been great for my web rankings...

Posted by Carey Pott (January Financial) about 11 years ago

Interesting way to use podcasts, I will be wasting a lot of time on Talkshoe, thanks Dustin

Posted by David Brewer (Client Hub) about 11 years ago

You're welcome, David... I think.   :)

Posted by Dustin Luther ( about 11 years ago

Dustin the radio show I did was taped last Wednesday (traditional radio show)and will be on tomorrow(Sat.19th at 10 AM) on WLAP 630AM Radio. I hope it turned out OK. I'm really interested in how you have put your own show together. I'd like to do one too. How do you advertise?

Posted by Lizette Fitzpatrick, Lizette Realty, Lexington KY MLS - Kentucky Homes (Lizette Realty - Richmond KY) about 11 years ago

Congratulations on finding a great venue with super results!  Sounds like a great approach for you.

I was a DJ at my college radio station (Gonzaga University, KZAG "the voice of Gonzaga") and while it was fun, I never felt like I did a great job at it. So I've shied away from podcasting, though I like talking to and with live audiences. The only thing I've done with radio recently is be on a panel of folks interviewed about Haunted Real Estate :)

Posted by Mary Pope-Handy, CRS, CIPS, ABR, SRES, Silicon Valley (Sereno Group Real Estate) about 11 years ago

That's great Mary!   I'm sure you'd find running your own internet radio show pretty darn easy if you ran a switchboard in the past.  

I actually had my own show in college as well... and I loved it so much that I'm sure that has inspired my current radio endeavors!   My show as called "Green Voice" that ran on KZSC (i.e. the environmental show at UC Santa Cruz).  It was so much fun and I got the bug at that point for bringing on interesting guests!  ;)

Posted by Dustin Luther ( about 11 years ago


Congrats on your Feature!  Well deserved.

Mike in Tucson

Posted by Mike Jones, Mike Jones NMLS 223495 (SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) ) about 11 years ago

You are sooo lucky to have a voice that people want to hear on the radio!  Our local Board is considering a show!

Posted by Jane Page Thompson (Aiken Properties) almost 11 years ago

Well thank you much!   I haven't been putting on the shows lately... just got too busy, but I really did like doing them!  They're a blast to host!

Posted by Dustin Luther ( almost 11 years ago

Dustin,  you're up early!  It's time for another post.

Mike in Tucson

Posted by Mike Jones, Mike Jones NMLS 223495 (SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) ) over 10 years ago

It is about time, isn't it...   been enjoying twitter and blip a bit too much to make time for blogging lately.  ;)

Posted by Dustin Luther ( over 10 years ago

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